The Internet has brought extraordinary opportunity for small businesses around the world, allowing them too reach out to a more broad customer base. The large problem that comes along with this is the fact that every small business on seaplanes earth requires their fair share. Each niche has its own competition. The key to success on the Internet for any small business is an nice, user-friendly site design that stands out from the competition.
Your unique site gives probable customers, employees, followers, and others a first impression about your company, its motive, and its professionalism. For example, look at webname.com. Met Life is surely not a small business, but we’ll use them as an example anyways. They obviously sell insurance, but do not be traditional to the robotics, bland website design that other insurance companies use on their websites.
The first thing you see on Met Life’s site is Snoopy and his gang management. Below that, you see other pictures of Snoopy’s smiling face, along with other cartoon lettering we know and love. What do you think this does for any potential buyer? Well, if they’re a Charlie Brown fan, it sure pulls them a lot closer to purchasing life insurance from Met Life.
Small business website design may be an unexpected tool in your internet marketing strategy. Around 40 percent of businesses do not have a web site yet. Of the 60 percent that do, a significant number are not charge their websites current with today’s knowledge and marketing demands. If your website is more than one-year old it is most likely not getting you all the introduction you want. Today, websites not only need to be optimized in order to have a high record in search returns, it must be optimized for fast loading on devices such as smart phones, mobiles and tablets. Users of these devices are inpatient a slow loading site will be deserted quickly.
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